Exposed Audience Builder
Identify the mobile devices exposed to your out-of-home campaign, by screen, creative, and market. Delivered deduplicated, with exposure context, ready to activate.
Exposed Audience BuilderGeospatial Analytics · Out-of-home
Exposure Measurement
From screen to store, device by device.
Exposure, audience, and lift for out-of-home campaigns.
Talk to usExamples, sample data, and pilots available.
Overview
Out-of-home advertising runs in the physical world, so measure it there. Mogean matches advertising screen interactions against mobile device observations to identify the devices that could see a campaign, then follows those devices to the advertiser's locations. Three products: build an exposed audience, measure lift from Mogean-verified exposure, or measure lift from exposure you already own. Every run is automated.
Why Mogean
Screen-level, not market-level
Exposure is resolved per screen, per creative, per venue, per timestamp, and every device carries that context through delivery.
Same method at every size
One screen and one destination, or tens of thousands of screens and thousands of venues, run through the same pipeline.
Measured, not modeled
Results are measured on the full exposed population, not modeled up from a small panel of devices.
Two inputs, two jobs
Places
The POI dataset is built from brand locators, government registries, and open geospatial data. It describes places, not people, and carries no device identifiers or movement traces. That is the data sold in the store, and it is built without location signals.
Exposure
Measuring an out-of-home campaign takes a second input: hashed mobile location signals, handled under separate agreements, with our opt-out honoured at mogean.com/opt-out. Inside the measurement services, the POI dataset is what gives those signals their context: which place a visit landed at, and what kind of place it is.
Three products
Verified Exposure Attribution
Measure whether devices exposed to your OOH campaign visited your locations, and how much more often than a comparable unexposed group. By screen and creative.
Verified Exposure AttributionContributed Exposure Attribution
Already have an exposed device list? Mogean measures the store visits and the lift against it, using the same method as its own attribution.
Contributed Exposure Attribution