Trade areas and catchments for a location, a brand, or a category.
Pillar one · Platform
Geospatial Analytics
Spatial questions deserve spatial answers. Mogean computes them against a named monthly release of US places, so every result can be reproduced and every number traced to its source.
What we analyze
Co-location and competitive density: which brands cluster, which avoid each other, and where the gaps are.
White-space and site scoring across markets, using place attributes and geospatial context.
Change analysis: openings, closures, relocations, and renames by month, reconciled to release totals.
Out-of-home exposure measurement: which screens reached which devices, and whether those devices visited. The pillar's flagship service family.
Exposure MeasurementHow it is delivered
As a written report with the query behind every figure, as a recurring feed into your own tools, or as an evaluation cut scoped to your footprint. Custom engagements are contact-led; there is no published price for analytics work.
What it is built on
Place-level analytics use place data only: the location, category, brand, operating status, and provenance of places, plus public geographic reference data. Exposure Measurement is the exception; its input and boundary are described on its own page. Where an engagement uses any additional data source, the source and its licensing are named in the statement of work.