mogean

Exposure Measurement · Foot traffic reports

Verified Exposure Attribution

Measure real-world impact.

Verified Exposure Attribution measures whether devices exposed to your out-of-home campaign later visited your locations, and how much more often they visited than a comparable unexposed group.

What it does

Connects screen exposure to store visits. Mogean builds the exposed audience, assembles a statistically comparable control audience, then measures visitation on both sides. Dwell-time algorithms separate visitors from passers-by. Results break out by screen, market, screen type, creative, and destination. Measurement is cumulative, so a mid-campaign read and a final read use the same basis.

How it works

  1. Map screens and destination venues.
  2. Match devices to locations; use dwell time to identify real visits.
  3. Assemble the exposed audience; verify against digital play logs.
  4. Build a statistically comparable unexposed control audience.
  5. Measure visitation, lift, and POI behaviors; deliver dashboard and reporting.

What you provide

  • Screen locations with coordinates
  • Destination venues
  • Flight dates and observation dates
  • States in scope
  • Optional: third-party exposed devices, play logs, a prior campaign

What you receive

  • Exposed visitation rate and control visitation rate
  • Incremental lift
  • Metrics by screen, market, screen type, creative, and destination
  • POI behaviors: visit frequency, timing, geographic distribution
  • A measurement dashboard plus aggregated reporting
  • A mid-campaign read and a final read on the same cumulative basis

Proof points

8B+
daily device signals
1:1
exposure-to-visit attribution
1 to 10,000+
screens, at any scale
  • Cumulative mid-read plus final measurement
  • Measured on the full exposed population, not modeled up from a small panel.

Examples, sample data, and pilots available.Talk to us