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Propensity scoring

Score markets, trade areas, and locations for likelihood of an outcome, built on place attributes and geospatial context rather than individual profiles.

Talk to us about propensity scoring

Mogean scores places and markets, not people. The unit of analysis is a location, a trade area, or a market, and the scoring is built on verified place data: what is there, what category it is, what sits next to it, and how that has changed.

The result is a ranked view you can act on — which markets to enter, which sites to shortlist, which trade areas to leave alone — with every score traceable to a named data release. Ask us what a score would be built from for your question.