mogean

Exposure Measurement · Exposed audiences

Exposed Audience Builder

Know every exposed device.

Exposed Audience Builder identifies the mobile devices that were exposed to your out-of-home campaign and delivers them as a verified, activation-ready audience.

What it does

Processes advertising screen interactions against mobile device observations to find the devices exposed to a campaign — across any combination of screens, markets, creatives, and flight dates. Returns a deduplicated device list where every device carries its timestamp, market, screen type, creative, venue, and media owner. The list is ready for activation, retargeting, or measurement.

How it works

  1. Map screen footprints, resolve markets, integrate digital play logs.
  2. Match devices to screens on proximity, trajectory, velocity, and timing.
  3. Assemble the audience; filter by campaign dates; check creative-venue integrity.
  4. Resolve hashed device identifiers to standard MAIDs.
  5. Apply per-screen-type exposure caps, deduplicate, and deliver.

What you provide

  • Screen locations and footprints
  • Campaign flight dates and creative assignments
  • Markets in scope
  • Digital play logs, where you have them

What you receive

  • A deduplicated exposed device list (standard MAIDs)
  • Exposure context per device: timestamp, market, screen type, creative, venue, media owner
  • Per-screen-type exposure caps applied
  • Files ready for DSP or DMP activation, retargeting, and measurement
  • Optional expose-control splits, lookalikes, suppressions, and custom segments

In practice

Proof points

8B+
daily device signals
1000s to 100Ms
devices, at any scale
100s
simultaneous requests
  • Verified exposure potential: proximity, trajectory, velocity, and timing
  • Verified. Not estimated. Not sampled. Not manual.

Examples, sample data, and pilots available.Talk to us