Case study · from our overview
An NFL franchise and Ticketmaster: digital screens to website visits
What did an NFL franchise and Ticketmaster get online from out-of-home ads? Mogean found the exposed devices; Accretive Media matched them to website visits.
- mobile devices exposed to the campaign's digital screens
- 118K+
- lift in website traffic
- 195%
- return on ad spend
- 4X
The situation
An NFL franchise and Ticketmaster had been frustrated by out-of-home campaigns with unclear returns, and were skeptical of the targeting and campaign measurement available for traditional and digital outdoor media. They looked for a way to connect out-of-home ads to online engagement and attribute the campaign accurately.
How it worked
- Identified the mobile devices exposed to the campaign’s Digital Out of Home (DOOH) screens.
- Broke the exposed devices out by screen type.
- Supplied the exposed devices to Accretive Media, Mogean’s partner on the campaign.
- Accretive Media matched the exposed devices against online actions to attribute website visits to the campaign.
Results
- 118K+ mobile devices were exposed to at least one of the campaign’s 192 digital screens.
- 4K of those devices were confirmed visiting the website from the ad.
- Website traffic rose 195%.
- About 3.5% of the exposed devices visited the website from the ad. The device counts above are rounded, so the percentage and the counts differ slightly.
- The campaign returned 4X its ad spend.
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