mogean

Exposure Measurement · Foot traffic reports

Contributed Exposure Attribution

Your exposure. Our attribution.

Contributed Exposure Attribution takes an exposed device list from any third-party source and measures real-world lift against it, using the same method as Verified Exposure Attribution.

What it does

You supply the exposed devices. Mogean maps the destinations, matches visits on proximity, trajectory, velocity, timing, and dwell, builds the control audience, and measures lift. The methodology is identical to Verified Exposure Attribution, so results from partner-sourced exposure sit on the same footing as results from Mogean-sourced exposure.

How it works

  1. You deliver the exposed device list from your source.
  2. Mogean maps destination venues and observation windows.
  3. Match visits on proximity, trajectory, velocity, timing, and dwell.
  4. Build the statistically comparable control audience.
  5. Measure lift and deliver the same reporting set.

What you provide

  • Your exposed device list, from any third-party source
  • Destination venues
  • Flight dates and observation dates
  • States in scope

What you receive

  • Exposed and control visitation rates
  • Incremental lift, on the same methodology as Verified Exposure Attribution
  • Cumulative mid-read and final read
  • Reporting you can set beside measurement from other sources

Proof points

8B+
daily device signals, partner-sourced exposure ready
1000s to Ms
devices
  • Cumulative mid-read and final read
  • Any source. Same rigor. Automated.

Examples, sample data, and pilots available.Talk to us