Solution · built on Geospatial Analytics
Out-of-home media
Exposure, audience, and lift for out-of-home campaigns: the devices a campaign reached, the visits that followed, and the lift against a comparable control.
Out-of-home advertising runs in the physical world, so measure it there. Mogean matches advertising screen interactions against mobile device observations to identify the devices that could see a campaign, then follows those devices to the advertiser’s locations. Three products: build an exposed audience, measure lift from Mogean-verified exposure, or measure lift from exposure you already own. Every run is automated.
Exposure Measurement is the full family: what each product does, what you provide, and what you receive.