In What Brexit and the Election Can Teach Today’s Marketers published by destinationCRM.com, Mogean's CEO Matt Reilly draws lessons from these high profile votes. Reilly notes that most pollsters got the outcomes wrong. He suggests that to “avoid misreading their audience,” marketers need to consider what most of us have heard many times: Actions speak louder than words.
Reilly identifies three specific lessons for marketers.
1. Understand research bias 2. Acknowledge you may not know your market, or it may be rapidly changing 3. Embrace and understand how new technologies can help
Ultimately, he says that “companies that succeed in an increasingly mobile world will be those who watch and learn, and then act on what they learned to create pleasing offers and experiences.”
The full text is available at What Brexit and the Election Can Teach Today’s Marketers