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stop guessing • know more 
fuel your consumer knowledge

stop guessing. know more. fuel your consumer knowledge.

propensity scoring

what to do with location data? what consumers should be targeted & how?

Leverage Mogean's extensive insights to score each individual consumer using various factors—that can pair additional information in your CRM—to provide an optimized targeted list to enable strong innovation and amplification for marketing and campaigns.

Our uniquely differentiated Places of Interest data can be leveraged with location data
to determine brand propensity.


audience behavior profiles


Each individual customer is scored using many factors—frequency of shopping stores, competitor stores, recency, home and work location distance from stores, etc.

Insights scoring can include:

• Visit Frequency and Recency by Brand & Category

• Distance Traveled to a Brand & to a Category

• Others. . .

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