meet our leadership team

stop guessing. know more. fuel your consumer knowledge.

darryl mccaskill 


matt reilly

nate halsey
Founder & CDO 

reid maulsby
Founder & CEO 

mark davenport
Data Science Strategy

michael siegel

stop guessing • know more 
fuel your consumer knowledge


The Bridge Atlanta
ATDC Signature
CIC Award Georgia Tech

our story

While working for one of the world's largest Consumer Packaged goods companies,
Nate and Reid saw an opportunity to close
a big missing gap and complete the full view of consumers with this new data set. 


Leaving their jobs as data analytics solution experts, they set out to create a data science platform that is capable of algorithmically identifying psychographic segments. These segments reveal patterns of life, better known
as consumer behaviors, that c
omplete the
360° view of consumers that was previously unknown.

Powered by its leading edge platform, Mogean fuels personalized marketing in today’s mobile communication world, at scale.

Nate, Reid and the rest of Mogean's leadership
team are excited and committed to shaping the future of consumer relationships by helping brands understand consumers as individuals.


The same question that sparked Nate and Reid's passion for Mogean is still part of conversations with clients today: If you could see a comprehensive view of your consumers by understanding their "in real life" behaviorswhere & when they shop and their daily commute patterns—what would you do with that consumer knowledge?

Only now that theoretical question is a reality and only through Mogean.