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fuel your consumer knowledge
stop guessing. know more. fuel your consumer knowledge.
mogean verified panels
In an ideal world, an individual would use the same location-based app 15–20 times a day, everyday during a month.
But that doesn't happen.
In reality, an individual only uses a single location-based app 1–2 times a week, 4–6 times a month.
So how does Mogean create the visibility we need?
We pull together inputs from several hundred partner apps and stitch the visibility together across the apps for each device.
We now have device visibility that includes events for multiple times a day, and many more days of the month.
#1: Mogean's Verified Panels - The MVPs
With 160MM+ MAUs, the data is “noisy”
Consistency and the value of data sources are at risk
The top devices gathered from MAUs in order to provide the most consistent and highest quality data to clients.
#2: Data Sources
Device data is sourced from a network of consumer facing mobile apps with SDKs.
Data is captured for end users that opt-in to share their location data. Each leverages smartphone GPS location services.
smartphone GPS location
Data source from a range of mobile app categories
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