meet our leadership team

stop guessing. know more. fuel your consumer knowledge.

darryl mccaskill 

matt reilly

nate halsey
Founder & CDO 

reid maulsby
Founder & CEO 

michael siegel

mark davenport
Data Science Strategy


stop guessing • know more 
fuel your consumer knowledge


our story

While working for one of the world's largest Consumer Packaged goods companies,
Nate and Reid saw an opportunity to close
a big missing gap and complete the full view of consumers with this new data set.


Leaving their jobs as data analytics solution experts, they set out to create a data science platform that is capable of algorithmically identifying psychographic segments. These segments reveal patterns of life, better known as consumer behaviors, that complete the
360° view of consumers that was previously unknown.​

Powered by its leading edge platform, Mogean fuels personalized marketing in today’s mobile  communication world, at scale.

Nate, Reid and Mogean's leadership team are excited and committed to shaping the future 
of consumer relationships by helping brands understand customers as individuals.


The same question that sparked Nate and 
Reid's passion for Mogean is still part of conversations with clients today: If you could see a comprehensive view of your consumers by understanding their "in real life" behaviors—where & when they shop and their daily commute patterns—what would you do with that knowledge?

Only now that theoretical question 
is a reality and only through Mogean.