If fully utilized, innovative technologies have huge potential. Many American companies, however, apply new technology simply to improve existing standards of operation.
Some organizations that purport innovations are instead wasting technology to improve protocols that are already in use—leading to complex and expensive ways to retain clients.
While client retention is important, fearlessly using new technology to grow, expand and reach new markets can be exponentially more effective at boosting productivity.
Read the full article by Matt Reilly about the disparate ways that companies discuss and actually use technology.
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