Innovation Can Do More Than Improve Processes

Innovation Can Do More Than Improve Processes

Posted by Mogean | August 15, 2016 | Innovation
Businessman and business sketch

If fully utilized, innovative technologies have huge potential. Many American companies, however, apply new technology simply to improve existing standards of operation.

Some organizations that purport innovations are instead wasting technology to improve protocols that are already in use—leading to complex and expensive ways to retain clients.

While client retention is important, fearlessly using new technology to grow, expand and reach new markets can be exponentially more effective at boosting productivity.

Read the full article by Matt Reilly about the disparate ways that companies discuss and actually use technology.


Image Source:

Related Blogs

Posted by mogean | 25 September 2017
I almost hate to admit it, but the words “one second, I’ll ask Siri” spill out of my mouth far too often. Whether it’s become a daily mantra, or maybe…
130 LikesComments Off on Navigating Voice-Commanded Marketing Strategies
Posted by mogean | 18 April 2017
  "Honesty is the best policy" - an age-old phrase that taught us to tell the truth no matter what the outcome may be. At some point over the years,…
130 LikesComments Off on The Truth Is Not Overrated
Posted by mogean | 28 March 2017
Traditionally, it is thought that the best marketers “know their personas.” These marketers take a group of millions of people and classify them into about three different profiles in order…
126 LikesComments Off on Consumers are Individuals, Not Sales