Data Hoarding Could Be Holding Your Company Back

Data Hoarding Could Be Holding Your Company Back

Posted by Matt Reilly | August 15, 2016 | Analytics, Big Data, Innovation
Engineer in data center

Common household advice dictates that if you can’t remember the last time you wore an article of clothing, get rid of it. Similar wisdom can be applied to the big data overload many organizations experience.

All kinds of companies use internal and external resources to collect as much data as they possibly can for a (likely unknown) future use.

Unfortunately, this habit of keeping any and all data emphasizes quantity over quality. As the amount of information grows, so does the cost and complexity of data sorting practices—creating obstacles to ever using that data to find relevant consumer insights.

To find out how to decipher your data to better understand your consumers, read CEO Matt Reilly’s criteria for sorting your data here.

Image Source:

Related Blogs

Posted by mogean | 18 April 2017
  "Honesty is the best policy" - an age-old phrase that taught us to tell the truth no matter what the outcome may be. At some point over the years,…
82 LikesComments Off on The Truth Is Not Overrated
Posted by mogean | 28 March 2017
Traditionally, it is thought that the best marketers “know their personas.” These marketers take a group of millions of people and classify them into about three different profiles in order…
80 LikesComments Off on Consumers are Individuals, Not Sales
Posted by matt | 14 December 2016
Elizabeth- We've never met. I am the CEO of a leading-edge tech startup. If you've spent any time around children, you know that sometimes the best teaching opportunities happen at…
83 LikesComments Off on Lesson Startups Can Learn from Theranos