Blog

Posted by Mogean | 18 April, 2017

  “Honesty is the best policy” – an age-old phrase that taught us to tell the truth no matter what the outcome may be. At some point over the years,  the core value of honesty has diminished, and a post-truth era has emerged. Post-truth: the idea that we are living in this era where people...

Posted by Mogean | 28 March, 2017

Traditionally, it is thought that the best marketers “know their personas.” These marketers take a group of millions of people and classify them into about three different profiles in order to personalize the message and reach their audience. Hold on… let’s back up for a second. Three groups for millions of people, how is that...

Posted by Matt Reilly | 14 December, 2016

Elizabeth- We’ve never met. I am the CEO of a leading-edge tech startup. If you’ve spent any time around children, you know that sometimes the best teaching opportunities happen at the most unexpected times. So, thank you for the situation you have created. Thank you for having an ambitious and bold vision. As a CEO,...

Posted by Matt Reilly | 9 December, 2016

Is It the Best We Can Do? Marketers are gearing up to increase spending on social media advertising over the next year but they are not yet taking advantage of the transformational opportunities that digital technologies can deliver. In fact, recent reports indicate that 80 percent of industry executives plan to advertise on social channels....

Posted by Matt Reilly | 15 November, 2016

In What Brexit and the Election Can Teach Today’s Marketers published by destinationCRM.com, Mogean CEO Matt Reilly draws lessons from these high profile votes. Reilly notes that most pollsters got the outcomes wrong. He suggests that to “avoid misreading their audience,” marketers need to consider what most of us have heard many times: Actions speak...

Rear view of businessman with suitcase and diagrams on virtual panel
Posted by Mogean | 24 October, 2016

The rate of technological advancement has been staggering, growing exponentially over the last four decades. Even simple things, like regulating room temperature, have undergone tech-rich reinvention. Today, Nest brand thermostats and other such artificial intelligence devices can do the work for you, learning about their environment as they maintain ideal temperature levels with minimum energy...