Blog

Posted by Mogean | 20 December, 2017

Our final “Becoming Your Own Amazon” blog post is here, as we provide some final thoughts on how to compete, and hopefully beat the Amazon giant. To start, if you haven’t read our Amazon Pt 2 blog post we recommend you do so before reading any further. We promise this blog will make a little...

Posted by Mogean | 4 December, 2017

…and we’re back, but now with full bellies, a spark of holiday spirit and the gratitude for friends, family and the fact that we work in a pretty kick-ass market, among pretty awesome people. The holiday buzz is all around, and clearly shopping and buying is on everyone’s mind. ‘Tis the season to test the...

Posted by Mogean | 16 November, 2017

I think we can all agree that no one needs another discussion about how dominating Amazon is, or how the company is drastically impacting the retail space – we’re past that. Instead, we’d like to spend the next couple of weeks talking about how Amazon does what they do, and more importantly, how everyone else...

Posted by Mogean | 25 September, 2017

I almost hate to admit it, but the words “one second, I’ll ask Siri” spill out of my mouth far too often. Whether it’s become a daily mantra, or maybe just visceral reaction to the unknown – these words erupt out of my mouth whenever I feel like I should know “the answer.” Thanks to...

Posted by Mogean | 18 April, 2017

  “Honesty is the best policy” – an age-old phrase that taught us to tell the truth no matter what the outcome may be. At some point over the years,  the core value of honesty has diminished, and a post-truth era has emerged. Post-truth: the idea that we are living in this era where people...

Posted by Mogean | 28 March, 2017

Traditionally, it is thought that the best marketers “know their personas.” These marketers take a group of millions of people and classify them into about three different profiles in order to personalize the message and reach their audience. Hold on… let’s back up for a second. Three groups for millions of people, how is that...