Posted by Mogean | 18 April 2017

  “Honesty is the best policy” – an age-old phrase that taught us to tell the truth no matter what the outcome may be. At some point over the years,...

82 LikesComments Off on The Truth Is Not Overrated
Continue Reading
Posted by Mogean | 28 March 2017

Traditionally, it is thought that the best marketers “know their personas.” These marketers take a group of millions of people and classify them into about three different profiles in order...

80 LikesComments Off on Consumers are Individuals, Not Sales
Continue Reading
Rear view of businessman with suitcase and diagrams on virtual panel
Posted by Mogean | 24 October 2016

The rate of technological advancement has been staggering, growing exponentially over the last four decades. Even simple things, like regulating room temperature, have undergone tech-rich reinvention. Today, Nest brand thermostats...

77 LikesComments Off on 2017: Marketing Gets Technological Facelift
Continue Reading
Hand holding a mobile device showing a map overlay on the street
Posted by Mogean | 19 October 2016

As location-based marketing gains traction, business owners across industries want to know how to use the technology to improve their business outcomes. But if you’re new to geomarketing, location data...

74 LikesComments Off on Advanced Location Terminology Guide for Marketers: A Mobile Data Lexicon
Continue Reading
Hurricane Matthew
Posted by Mogean | 08 October 2016

With millions potentially impacted by Hurricane Matthew along the Southeastern U.S. coastline and traffic building along evacuation routes, Mogean is monitoring the evacuation progress. Mogean’s CEO Matt Reilly decided to...

65 LikesComments Off on Mogean Analyzes Matthew Evacuation Progress
Continue Reading
Co-founders of Coca-Cola's corporate mentorship program, The Bridge
Posted by Mogean | 18 August 2016

As one of the lucky few tech startups selected to participate in Coca-Cola’s project The Bridge: Atlanta, Mogean finds itself once again in the spotlight, generating greater awareness of and...

74 LikesComments Off on Mogean Selected by Industry Leaders for Rare Opportunity
Continue Reading
Mogean's first CEO, Matt Reilly
Posted by Mogean | 15 August 2016

FOR IMMEDIATE RELEASE: Atlanta, GA — After successfully delivering its first commercial-ready platform, the startup company Mogean has brought on Matt Reilly, with his more than 20 years of executive...

73 LikesComments Off on After Yearlong Search, Mogean Hires First CEO
Continue Reading
Businessman and business sketch
Posted by Mogean | 15 August 2016

If fully utilized, innovative technologies have huge potential. Many American companies, however, apply new technology simply to improve existing standards of operation. Some organizations that purport innovations are instead wasting...

58 LikesComments Off on Innovation Can Do More Than Improve Processes
Continue Reading
Posted by Mogean | 11 August 2016

The Federal Trade Commission (FTC) spoke and the industry listened when the body handed down a ruling against mobile advertising company InMobi in June 2016. InMobi, who had been accused...

55 LikesComments Off on The FTC's $950,000 InMobi Decision: What it Means for the Rest of Us
Continue Reading
Men discussing content written on a whiteboard
Posted by Mogean | 01 August 2016

We’re thrilled to announce that this week, Mogean received notable mention and exposure through a feature in Hypepotamus, an Atlanta-based news source company that aims to create awareness for startup...

60 LikesComments Off on Mogean Maps Humanity from Mobile Inactivity
Continue Reading